I'm on the search beat every day, so I tend to get a little jaded about hype. Everyone loves an underdog, and I'm no exception. So when a little buzz ripple blossoms into a full-fledged trend, I tend to identify. Such is the case with the movie Napoleon Dynamite
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I thought this was interesting. It illustrates the independent model against the giant coporations when promoting movies. The independent film just chugs along steadily, where as the giant films go out in a flash of glory.
It would be interesting to compare the revenue vs. cost of the movies as well.