1. Start building a product
2. Screw up
3. Start Over
4. Release an uninteresting product 3 years late
5. Fire your marketing manager
6. ?
7. Profit!
I'll admit that one of the big problems with Vista is that there are no interesting or compelling reasons to upgrade, what is unclear is whether that is a product issue, or a marketing issue. Vista has been in enthusiasts hands for a year now though, so I must imagine that the issue is primarily the product itself since the spelunkers haven't found anything very compelling yet.
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