Friday, July 15, 2005

The Clicker: Microsoft’s OPM for the masses - Engadget -

The Clicker: Microsoft’s OPM for the masses - Engadget - "Microsoft is quick to point out that many content providers have agreed to not totally block all analog displays. Instead they have agreed to compromise and allow the constricted (down-sampled) versions to pass through. Still — this is a far cry from enjoying the unmolested goodness of hi-def content."

*sigh* What is this really going to do? Who has the business case for all this technology? Where are the numbers to back up this massive investment in R&D?

I think we should return to the core. Content distribution as it exists today is an implementation detail. The core is creative people doing creative works. You can't embrace a new model of content distribution (the internet) without giving up the old model. I understand the desire to lower your distribution costs to near zero by embracing the new model, but doens't that mean that maybe your prices should go down as well? Apple can make a profit off of the iTMS and they even have to pay a large percentage of their take to the copyright holders. Last I recall Apple only made 37 or so cents per song, and they can still keep the thing operating. How much of the 62 cents actually goes to the artists. Why can't we just cut out the middle man. If the record labels are not doing distribution (now internet) and promotion (blogs, word of mouth, itms) just what are they doing?

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