What am I missing Macrovision? - Blog Maverick - www.blogmaverick.com _: "So if Macrovision can’t stop the bad guys, just what exactly is their purpose in life?"
heh.... I was rereading this post by Mark because it's so darn good. To answer his question:
To make movie executives feel safe and cozy in their warm beds.
Yeah I'm being a little condescending, but really. That's why those movie studios pay big bucks to macrovision. To make themselves feel safer because "we have technology that make sit virtually impossible to copy your movies. Isn't that great, we have nothing to fear from pirates."
A false sense of security is much much worse than feeling insecure. I challenge movie studios to stop paying Macrovision and spend their money on researching new and innovative ways to capitalize on the content they own. Like by making and selling software that allows you to easily copy any DVD onto a PSP, or Windows Media Center PC. Make it a smooth and streamlined experience. Better yet, sign up people for a subscription service (a-la netflix) that will allow them to download any movie in the catalog for a small monthly fee.
That false sense of a security just prevents them from really tackling the challenge that the internet has given them.