Monday, July 17, 2006

Apple "Marketing"

Now I like the macbook, I like it a lot. But stuff like this really annoys me.

Why does the battery charge seems to run down faster when using Windows XP than when using Mac OS X?

Mac OS X includes power management optimizations that are not available in Windows XP.

The reality is that windows xp has had this type of technology (intel speedstep) for a long time. Really what happened is that apple didn't include the appropriate drivers in the bootcamp beta. Or perhaps the appropriate drivers don't exist yet (although I find that hard to believe since there are windows machines running on core duo now). Maybe they're they're talking about some other kind of optimizations... spinning down the HD... shutting down the monitor... I think the reality is that some Apple marketing person is trying to take an extra, unnecessary jab at Microsoft. Come on Apple marketing person, stand up for what you're good at, making computers "Cool" and stop trying to belittle your competition when anyone with a little experience with technology can see through your spin.

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