Wednesday, January 26, 2005

Reactions to the Pew Study on Search Engine Users (by Jeremy Zawodny)

Reactions to the Pew Study on Search Engine Users (by Jeremy Zawodny): "If you find what you're looking for, does it really matter if it's a sponsored result or not?"

The only reason I think it would matter is that without indicating they are sponsored links, you would lead your users to believe that their ranking was as a result of your searching algorithm, instead of their rank because a result of their money.

If the links are relevent like Jeremy indicates, then I don't think I need to care as much where they come from. But when money gets involved, things get sticky.

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